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Identity, Story, Emotional Connection, Intention: Crafting a Brand Identity that Matters
What do a Swedish surname, a maternity-leave painting session, and a legacy of firehouse founders have in common? In this post, I share the deeply personal journey behind MLof Strategies—how identity, heritage, and growth intersect to form a brand rooted in meaning. If you've ever struggled to reconcile the different sides of yourself in business, this story is for you.
Marie Lof
Jun 53 min read


Why the Red Poppy? Storytelling for Memorial Day
Every Memorial Day, I include the red poppy in the content I create — not just as a symbol, but as a memory. It takes me back to childhood moments with my mother, standing before veterans handing out poppies, and learning what true sacrifice means. This post isn’t just about a flower — it’s about remembrance, legacy, and the stories we must continue to tell.
Marie Lof
May 263 min read


The Future of Brands in 2025: How to Adapt and Thrive
Discover how brands can thrive in 2025 with AI, sustainability, and data security. Stay ahead with key strategies for success in the evolvin
Marie Lof
Jan 94 min read
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