I visited the Toys “R” Us Columbia Mall pop-up and left disappointed. The store lacked immersive play, emotional engagement, and unique products, resulting in low traffic and no purchases. With thoughtfully designed interactive zones, demo boxes, and a Geoffrey-themed ecosystem, Toys “R” Us could create unshippable experiences that drive engagement, justify premium pricing, and deliver measurable ROI - reviving the magic that once made the brand iconic.

When we first tossed around the idea of DevFest Annapolis, I knew one thing: pulling it off would require more than just a good plan. We had about a month and a half to build a website, gather speakers, secure sponsors and partners, coordinate logistics, manage marketing, and get people excited to attend. That timeline demanded more than a solid foundation; it demanded a bedrock of exceptional people willing to stand with you on the front lines, even on the darkest days. For

Over the last few weeks, as our nation has maneuvered an internal battle, causing every American to be left in limbo, I’ve been asked the same question over and over. I think this question has been especially relevant to parents here in the DMV, as the federal government is the largest employer in our area, followed by the fact that almost everyone else is a federal contractor. I expected that my Saturday morning inbox and DMs would follow the same pattern they have every mor

What do a Swedish surname, a maternity-leave painting session, and a legacy of firehouse founders have in common? In this post, I share the deeply personal journey behind MLof Strategies—how identity, heritage, and growth intersect to form a brand rooted in meaning. If you've ever struggled to reconcile the different sides of yourself in business, this story is for you.

Every Memorial Day, I include the red poppy in the content I create — not just as a symbol, but as a memory. It takes me back to childhood moments with my mother, standing before veterans handing out poppies, and learning what true sacrifice means. This post isn’t just about a flower — it’s about remembrance, legacy, and the stories we must continue to tell.

Discover how brands can thrive in 2025 with AI, sustainability, and data security. Stay ahead with key strategies for success in the evolvin