I visited the Toys “R” Us Columbia Mall pop-up and left disappointed. The store lacked immersive play, emotional engagement, and unique products, resulting in low traffic and no purchases. With thoughtfully designed interactive zones, demo boxes, and a Geoffrey-themed ecosystem, Toys “R” Us could create unshippable experiences that drive engagement, justify premium pricing, and deliver measurable ROI - reviving the magic that once made the brand iconic.

AI, automations, and Marketing in 2025 are going to continue to grow and revolutionize the way we do things. While both processes are...

The essential metrics for measuring brand performance, uncover how to measure them effectively, driving strategic decision-making