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The Future Isn’t Just Digital, It’s Orbital: Reflections on Space-Based Business Strategy
After attending AGILE’s Global Innovation Series at Johns Hopkins, I realized space isn’t speculative, it’s operational. We’re living in a $630B space economy powered by satellites, data, and commercial infrastructure. This blog explores how space-based business strategy is no longer a futuristic concept, but a present-day shift every brand must face. The future of branding isn’t just digital. It’s orbital.
Marie Lof
Jun 264 min read


AWS Summit DC Vendor Review: Best Booths, Swag, and Marketing Strategies
MLof Strategies recently attended the AWS Summit in Washington, DC, and as a branding and content agency that helps tech-forward...
Marie Lof
Jun 134 min read


Identity, Story, Emotional Connection, Intention: Crafting a Brand Identity that Matters
What do a Swedish surname, a maternity-leave painting session, and a legacy of firehouse founders have in common? In this post, I share the deeply personal journey behind MLof Strategies—how identity, heritage, and growth intersect to form a brand rooted in meaning. If you've ever struggled to reconcile the different sides of yourself in business, this story is for you.
Marie Lof
Jun 53 min read


How Do You Sound to Your Audience? The Power of Brand Messaging in Elevating Your Voice
How do you sound to the people you’re trying to reach?” This question unlocks the secret to elevating your brand with or without AI. It’s not just about words or tone, but the feeling and experience your audience gets. At MLof Strategies, we create Brand Messaging & Voice Guides, living frameworks that ensure clarity, consistency, and authenticity. This helps you train AI and teams to communicate your unique voice, scaling your vision with integrity.
Marie Lof
May 293 min read


Why the Red Poppy? Storytelling for Memorial Day
Every Memorial Day, I include the red poppy in the content I create — not just as a symbol, but as a memory. It takes me back to childhood moments with my mother, standing before veterans handing out poppies, and learning what true sacrifice means. This post isn’t just about a flower — it’s about remembrance, legacy, and the stories we must continue to tell.
Marie Lof
May 263 min read


Strategically Position Your Brand In 2025
As 2025 approaches, brands must adapt to tech changes and consumer needs by staying agile and creating a strategic roadmap for success.
Marie Lof
Mar 54 min read


AI, automations and Marketing in 2025
AI, automations, and Marketing in 2025 are going to continue to grow and revolutionize the way we do things. While both processes are...
Marie Lof
Feb 249 min read


What You Need to Know About Hyper-Personalized Marketing in 2025
Over the last few weeks, we've been discussing ways to connect with target audiences through marketing strategies, but ultimately, the...
Marie Lof
Feb 215 min read


Adapting Your Brand Voice for 2025: How to Speak to a New Generation of Consumers
Gen Z and Millennials have been influencing the marketplace for some time now, shifting consumer expectations and making it more...
Marie Lof
Feb 206 min read


The Future of Brands in 2025: How to Adapt and Thrive
Discover how brands can thrive in 2025 with AI, sustainability, and data security. Stay ahead with key strategies for success in the evolvin
Marie Lof
Jan 94 min read


Tools & Techniques to Identify your Target Audience
Knowing your target audience is essential for effective branding and content creation. Identifying likely customers enables brands to...
Marie Lof
Oct 31, 20244 min read


Strategies for Building a Strong Online Presence
The virtual world has become just as real as the physical one, the interactions and relationships we build there are just as alive and...
Marie Lof
Oct 3, 20244 min read


The Necessity of a strong Brand Presence
Creating A Brand Presence Social media is like a lighthouse, with your brand as the light that draws your audience in like a moth to a...
Marie Lof
Sep 18, 20244 min read


Content Repurposing
What is Content Repurposing, what are its benefits, and how do you use it? Join me in explore using content already in your library!
Marie Lof
Sep 17, 20243 min read


A Path to Success: Key Metrics for Measuring Brand Performance
The essential metrics for measuring brand performance, uncover how to measure them effectively, driving strategic decision-making
Marie Lof
Aug 15, 20242 min read
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