I visited the Toys “R” Us Columbia Mall pop-up and left disappointed. The store lacked immersive play, emotional engagement, and unique products, resulting in low traffic and no purchases. With thoughtfully designed interactive zones, demo boxes, and a Geoffrey-themed ecosystem, Toys “R” Us could create unshippable experiences that drive engagement, justify premium pricing, and deliver measurable ROI - reviving the magic that once made the brand iconic.

Over the last few weeks, as our nation has maneuvered an internal battle, causing every American to be left in limbo, I’ve been asked the same question over and over. I think this question has been especially relevant to parents here in the DMV, as the federal government is the largest employer in our area, followed by the fact that almost everyone else is a federal contractor. I expected that my Saturday morning inbox and DMs would follow the same pattern they have every mor

After attending AGILE’s Global Innovation Series at Johns Hopkins, I realized space isn’t speculative, it’s operational. We’re living in a $630B space economy powered by satellites, data, and commercial infrastructure. This blog explores how space-based business strategy is no longer a futuristic concept, but a present-day shift every brand must face. The future of branding isn’t just digital. It’s orbital.