I visited the Toys “R” Us Columbia Mall pop-up and left disappointed. The store lacked immersive play, emotional engagement, and unique products, resulting in low traffic and no purchases. With thoughtfully designed interactive zones, demo boxes, and a Geoffrey-themed ecosystem, Toys “R” Us could create unshippable experiences that drive engagement, justify premium pricing, and deliver measurable ROI - reviving the magic that once made the brand iconic.

After attending AGILE’s Global Innovation Series at Johns Hopkins, I realized space isn’t speculative, it’s operational. We’re living in a $630B space economy powered by satellites, data, and commercial infrastructure. This blog explores how space-based business strategy is no longer a futuristic concept, but a present-day shift every brand must face. The future of branding isn’t just digital. It’s orbital.